Live Webinar
RCS 103: From Conversations to Conversions
Date: September 22, 2026
Time: 12:00pm CST
Your customers have questions that your AI can answer. RCS technology is where the two meet, and every exchange lands back in your CRM ready to act upon. Join nativeMsg and our special guest from IBM for a look at AI-connected messaging campaigns and the impact of two-way messaging capabilities, highlighting watsonx.ai.
What You'll Learn and See:
How two-way conversations resolve issues
Closing the interaction to CRM loop
The power of watsonx.ai and how it ties into RCS messaging
The RCS for Business messaging platform that businesses trust
You'll get the most out of this if you're already texting customers, or you're about to, and the next question on your list is what happens after the message goes out. If you attended RCS 101 or 102, this is the one where the channel starts writing back to your systems.
If you're looking to operationalize inbound + outbound engagement at scale, while seeing how it can maximize the AI platforms you already use, you'll walk away with practical strategies you can apply immediately.
Meet the Speaker
Kelly brings over two decades of experience across adtech, martech, and media, helping brands and agencies turn emerging technology into measurable business outcomes.
Her career is rooted in trusted client relationships, consultative selling, and a deep understanding of how media, data, and commerce intersect to drive growth.
Now at nativeMsg, Kelly works in RCS messaging, partnering with brands to transform messaging into a performance channel that drives real measurable results.
20+ years in adtech, martech & media leadership
Proven track record turning emerging tech into measurable business results
Deep expertise in messaging that drives engagement & conversions
RCS for Business expert, passionate about transforming messaging into measurable revenue
Kelly Wiethuchter
Strategic Sales Lead at nativeMsg
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