On- Demand Webinar
RCS 103: From Conversations to Conversions
Date:
Time:
Your customers have questions that your AI can answer. RCS technology is where the two meet, and every exchange lands back in your CRM ready to act upon. Join nativeMsg and our special guest from IBM for a look at AI-connected messaging campaigns and the impact of two-way messaging capabilities.
What You'll Learn and See:
How two-way conversations resolve issues
Closing the interaction to CRM loop
The power of watsonx.ai and how it ties into RCS messaging
The RCS for Business messaging platform that businesses trust





This webinar was made for marketing, lifecycle, CRM, and CX leaders who run customer messaging (or want to) and want it doing more than sending. Product and technical leads evaluating where an AI agent can actually reach a customer. Ops and support leaders who own the questions coming back and have nowhere good to put them.
If you're looking to operationalize inbound + outbound engagement at scale, while seeing how it can maximize the AI platforms you already use, you'll walk away with practical strategies you can apply immediately.
Meet the Speaker
Kelly brings over two decades of experience across adtech, martech, and media, helping brands and agencies turn emerging technology into measurable business outcomes.
Her career is rooted in trusted client relationships, consultative selling, and a deep understanding of how media, data, and commerce intersect to drive growth.
Now at nativeMsg, Kelly works in RCS messaging, partnering with brands to transform messaging into a performance channel that drives real measurable results.
20+ years in adtech, martech & media leadership
Proven track record turning emerging tech into measurable business results
Deep expertise in messaging that drives engagement & conversions
RCS for Business expert, passionate about transforming messaging into measurable revenue

Kelly Wiethuchter
Strategic Sales Lead at nativeMsg
