You're already paying for the click on IG. Instagram sends that traffic to a landing page, where roughly 96% of it bounces without converting. This guide breaks down what that costs you and what changes when the same ad opens a branded conversation instead, turning paid spend into inbound leads you can answer in real time.

Most teams think of RCS as a marketing channel and stop there. This guide maps the use cases across the whole business: outbound campaigns and service messages that reach customers in the texting app already on their phone, and internal communications that reach employees the same way, with no app to download. Use it to find the one use case worth starting with.