Beyond Apps & Chatbots: The Customer Channel Most Brands Are Missing

In this webinar, we had a great conversation with Sancia Matthyssen from IBM and Kneko Burney Miller of Change3. In this hour, we discussed how AI-powered RCS is enabling brands to create verified, interactive customer conversations directly within the native messaging app customers already use every day.

What You'll Learn and See:

Real-time RCS examples using a QR code to access it

Utilizing AI to expand your reach

See nativeMsg + IBM in action

The RCS for Business messaging platform that businesses trust

Babycottons logo featuring a stylized lamb icon beside the brand name in lowercase letters.
Red text saying 'Do it Best' on a transparent background.
BRADO brand logo with three red horizontal bars beneath the letter B.
UNICEF logo with the silhouette of a mother and child inside a circular emblem.
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This webinar was made for marketing, CRM, and customer engagement teams looking to better connect messaging experiences with their broader customer data and automation strategies.

If you're looking to operationalize inbound (+ outbound) engagement at scale, you'll walk away with practical strategies you can apply immediately.

Meet our Speaker

Brian has spent more than two decades building and scaling technology companies, and co-founded nativeMsg in 2017 on a bet that messaging would become the primary channel between brands and their customers.

Under his leadership, nativeMsg became The RCS Company: the first platform purpose built to make RCS for Business accessible to any brand, regardless of size or technical resources.

Today, Brian works with marketing and product leaders across the full journey, turning inbound traffic into conversations and outbound campaigns into branded, interactive experiences.

  • Co-founded nativeMsg in 2017, ahead of RCS in the US

  • 20+ years building and scaling technology companies

  • Built the platform behind 500M+ RCS messages sent

  • Leads partnerships with Google and IBM watsonx.ai

Brian Stafford
CEO & Co-founder at nativeMsg

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You don't need to overhaul your entire marketing stack. Pick one high-value use case and see the difference nativeMsg makes.

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