No Card, No Setup Fee, No Timer: nativeMsg Introduces a Free Plan

Published on
September 21, 2026

Press

Today we are making nativeMsg free to build on. This isn't a trial or a demo environment, it's the full product available to you without a credit card, setup fee, or expiration date. You'll be able to build a real branded agent with your logo and your name, and send it to your own phone to test it out in minutes.

What $0 gets you

  • One branded RCS agent in test mode, featuring your logo and brand name
  • Unlimited messages to up to 5 registered test devices, enough for you and your working group
  • The full visual builder, campaigns, journeys, conversational AI, and the API. It's the same product our paying customers use.
  • No credit card, no setup fee, no time limit either

Nothing is locked. If it takes your team a quarter or longer to get internal buy-in, the channel you build this afternoon is still there in week twelve, exactly as you left it.

The one thing the free tier doesn't do

You can't send out what you built to actual customers, only your team. Paid plans unlock the ability to reach real customers.

That is the entire line, and we'd rather state it plainly than hide it. Sending to people outside your registered test devices requires carrier verification of your brand, which takes a few weeks and involves the mobile carriers, not us. It is also the thing that makes your logo appear in the thread and protects your sender from being spoofed, so it is worth the wait.

When you're ready, plans start at $199 a month, set by one number: how many subscribers you want to reach. Everything else is included at every tier.

Nothing you build gets thrown away

This is the part that matters if you are weighing whether to spend an afternoon on it. When you launch, your workflows carry over. Your campaigns carry over too.

Your test devices carry over and become your first subscribers. The work you do on the free tier is the work you can launch with.

The math on trying it

Cost to start: absolutely nothing.

Time to a working agent on your phone: minutes.

Commitment: none, because there is no card on file to forget about.

The downside is an afternoon. The upside is that you find out, on your own phone, with your own brand, whether the channel is worth a line in next year's budget. That is a decision most teams have been making off screenshots.

What to build first

Pick the moment where you are already losing people, and build a cool campaign to reengage them.

Inbound: rebuild a landing page as a conversation. Paid traffic arrives, most of it leaves, and the form catches a sliver of what you paid for. Build the conversational version and see how it feels to tap through.

Outbound: rebuild a message you already send and already pay for. An order update, a reminder, a restock alert. Put your brand at the top and a button in the body, then compare it side by side with what went out last week.

Either one is takes an afternoon to learn and build, and neither one costs anything.

Build your first agent for FREE at nativemsg.com/pricing.

Steve Lys

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