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A New Standard for Building App-Like Messaging Experiences
For years, business messaging has been treated like infrastructure, a way to send alerts, promotions, and notifications.
But customers don’t experience infrastructure, they experience conversations.
nativeMsg is introducing the RCS Experience Schema: a new framework for designing, structuring, and scaling RCS for Business experiences that drive measurable outcomes.
All because the future of messaging isn’t about sending messages. It’s about sending experiences.
Why We Built the RCS Experience Schema
Traditional SMS is limited, static, and it lacks interactivity. And it struggles to connect engagement directly to business results.
Apps are powerful, but they create friction. Downloads, logins, updates, forgotten passwords all create barriers to entry.
RCS for Business bridges that gap. It delivers rich media, carousels, suggested replies, interactive buttons, and verified branding directly inside the native messaging inbox.
But unlocking that power requires more than richer messages, it requires structure.
Businesses need a clear way to:
- Design interactive conversational journeys
- Guide customers toward meaningful actions
- Integrate messaging with CRM, payments, and AI systems
- Deliver securely and reliably at scale
- Measure engagement, conversion, and ROI in real time
We built the RCS Experience Schema to provide that structure.
What Is the RCS Experience Schema?
The RCS Experience Schema is a structured framework for building messaging as connected, outcome-driven experiences, not isolated campaign blasts.
It shifts the thinking from:
“What message should we send?”
To:
“What experience should we design?”
Instead of single sends, the schema organizes messaging around:
- Branded, interactive flows
- Guided customer journeys
- Decision-driven conversation paths
- Rich media storytelling
- Clear calls to action tied to measurable outcomes
The result is messaging that feels less like a notification and more like an app built inside the inbox.
From Delivery Metrics to Business Outcomes
Most messaging platforms focus on delivery. The RCS Experience Schema focuses on outcomes. Using this framework, businesses can optimize for:
- Higher engagement rates (taps, replies, interactions)
- Conversion lift compared to SMS
- Revenue impact tied to campaigns
- Reduced call center volume through guided self-service
- Improved customer satisfaction and loyalty
Success is no longer defined by messages sent, it’s defined by results delivered.
A Standard for the Future of Business Messaging
RCS for Business is rapidly becoming the new standard for mobile engagement. But adoption alone isn’t enough.
The industry needed a blueprint. A repeatable way to design experiences that consistently drive ROI.
So we built it, and The RCS Experience Schema is that blueprint.
It enables marketing leaders to capture attention in crowded digital environments. It empowers customer experience teams to streamline support. It gives agencies and partners a differentiated, measurable channel. It allows product and technology teams to innovate without the burden of building telecom infrastructure from scratch.
This is messaging as a strategic growth channel, not just a communications utility.
Built for the Way Enterprises Adopt Innovation
Modern enterprises don’t leap to decisions, they must validate, expand, and optimize. The RCS Experience Schema aligns with that journey:
- Pilot — Launch a focused campaign to prove engagement lift and ROI.
- Scale — Expand into full customer journeys integrated across marketing, commerce, and support.
- Optimize — Use analytics and insights to continuously improve performance and outcomes.
This is structured transformation, not random experimentation.
Why nativeMsg?
nativeMsg is purpose-built to transform everyday texting into interactive, trusted experiences that deliver measurable business results.
While many providers treat RCS as just another channel, nativeMsg is focused on elevating it into a performance-driven engagement layer for the enterprise.
To put it simply, other companies send messages, nativeMsg sends experiences.
And now, with the introduction of the RCS Experience Schema, we’re defining how those experiences should be built at scale.
The Future Starts Here
Messaging is no longer just a notification channel. It is becoming the primary interface for engagement, commerce, and customer support.
The RCS Experience Schema is our commitment to shaping that future, providing businesses with a clear, scalable, and measurable way to turn conversations into growth.
Ready to see what structured, outcome-driven RCS looks like in action?
Request a Demo and see how the RCS Experience Schema works firsthand. You can also get all of the technical details here. Let us know what you think!