Verified, Branded, Interactive: How to Evolve Texts into App-Like Customer Journeys with RCS

As part of Chicago Tech Week, nativeMsg is hosting a hands-on session introducing RCS (the new messaging tech built to replace SMS) and show it in action. You'll see how verified sender identity, full brand control, and interactive, app-like features come together to create customer journeys that actually drive engagement, on both the inbound and outbound side.

Event details:

Wednesday, July 22nd, 9am - 12pm

TechNexus, 20 N Wacker Dr,
12th Floor, Conference Room A + B

Light refreshments and coffee will be provided

The RCS for Business messaging platform that businesses trust

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What You'll Learn & See

In this session, we'll spend time talking about what RCS for Business is, how it differs from SMS, and why it's becoming the gold standard for business messaging.
We'll also show you RCS in action with live examples of verified, branded, interactive messages — carousels, quick-reply buttons, rich media, and conversational flows.

In the latter half of the session, you'll see how brands use RCS to push outbound campaigns and power inbound conversations where customers can browse, book, and buy in the messaging app they already use.

Meet the Speaker

Brian brings over two decades of experience as an entrepreneur and technologist in telecommunications, mobile messaging, and SaaS, helping brands turn emerging messaging technology into real business outcomes.

His career is rooted in seeing where mobile communication is headed before the market catches up — pioneering the idea of apps inside text messaging and building the infrastructure to make interactive, verified messaging possible at scale.

As CEO & Co-founder of nativeMsg, Brian leads the company's mission to transform RCS for Business into a true performance channel, powering both outbound campaigns that drive engagement and inbound conversations that convert.

  • 20+ years founding and leading mobile messaging & telecom companies

  • 2x founder and early advocate for apps inside text messaging, well before RCS arrived

  • Deep expertise across SMS, MMS & RCS for Business

  • RCS for Business visionary, passionate about turning messaging into an inbound & outbound revenue channel

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Brian Stafford
CEO & Co-founder at nativeMsg

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